Zara competition Dior and launches her ultra -stylish little black dress!<

Alors que le géant doit faire face à son rival H&M, Zara se met en tête de concurrencer un ennemi plus haut de gamme.Indeed, he wants to overshadow Dior.MCE TV tells you everything from A to Z.

Has Dior reasons to worry?

Fashion has a price ... At least, that was before!Because, in fact, many brands try to democratize its access.And Zara the first!

Forte de son succès, et de ses prix plutôt abordables, elle reste en tête, avec H&M ou encore Primark, des marques à petit prix.

Far from it the idea of setting prices high and inaccessible for its customers.Thus, she continues her ascent in the heart of the general public.

It is clear that Zara is inspired by haute couture to design her collections.Collections that are intended to be higher and higher.

For good reason, she draws her inspiration from the greatest.As, for example, Dior, one of the flagships of the LVMH group, which is no longer to present either.

One of the brand's most hot lines: Zara Atelier.This offers luxurious pieces, highlighted by its future president, Marta Ortega.

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His new strategy is therefore to surf the luxury trend.With in particular, major brands, such as Dior and the other brands of the LVMH group.

One of the flagship pieces offered by the brand: the famous black dress, which recalls a creation of Dior.Suffice to say that she made a few happy!

Of course, these are not the only dresses at the heart of this very high -end collection.Far from there, there are plethora ...

Maria Grazia Chiuri, artistic director of the house, therefore gives particular care to these outfits.Thus, it follows a new trend: the strapless dress.

Zara continues her strategy to give herself a luxury brand image

With the arrival of Bridgerton on the landscape of the small screen, a trend was born: it is the bustier dress.A dress that Zara also highlights.

Thus, Chiuri made everyone parade with a beautiful black dress with corset.What make the competition shudder, all in all!

Some seem inspired by the one Naomi Watts was on the red carpet of the Emmy Awards in March.In any case, we recognize the little touch of inspiration.

For the fall/winter 2022 collection of Zara, new forms have emerged.Like the famous long dress in bustier.

A dress that can be hunted for less than 100 euros.So yes, of course, the price is a little higher than the other products of the brand.But it is still accessible.

This room is ideal for dressed evenings, or even happy events, such as a wedding looming on the horizon.

One thing is certain, the black dress will most certainly be in the spotlight for 2022.This, in all the cups.Provided, of course, to carry it in bustier.To your blue cards!