Yasmin Hassaïne sells wedding dresses when nobody gets married<

A wedding dress is not only the beautiful white clothing for a day of celebration.Modest, cheeky, fine, dense or light, it reveals a little of the personality of the one who wears it.When she decided to create high -end wedding dresses in her own business, to which she gave her name, Yasmin Hassaïne was aware of anything of these subtleties."Conceiving this type of clothing brings into the intimate life of the future bride, because her choices reveal her deep sensitivity," she said.There is a very important psychological component, which requires real empathy on my part and the establishment of reciprocal confidence.»Yasmin Hassaïne filed her mark in October 2020, probably at worst time to do so: weddings are then low."When we undertake, we are animated by our project, we do not stop at the situation, we adapt to her.»Having to postpone marriage has at least one advantage for future wives: they have more time to choose their dress.Optimistic as much as pragmatic, the young businesswoman, who learned the thousand and one subtleties of fashion in Celine and Christian Dior, takes the time to draw her first collection composed of a dozen pieces, which she doesMake independent designers.

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She then devoted herself to long shoots at the Château de Cheverny, posts her photos on Instagram and Pinterest."It's a must.These platforms are the two main sources of inspiration for future brides.»Subtle balance between elegance and originality, its unique models attract future brides who took advantage of successive confinements to diversify their research online.

It remained to establish a relationship of trust with them.Originally, Yasmin thought he could do so by meeting them in his little Parisian showroom in the rue de Choiseul.But the pandemic prevents it.She therefore decides to bet more on digital and entrusts the development of her site to a developer and a graphic designer, Yasmin then builds his relationship with future brides by exchanging emails with them, and organizing videoconferences.She then transmits the tailor -made sketches to them and establishes a real proximity with them."It worked rather well, and still today I keep this working method with some of my customers.They live everywhere in France and contact me either because they have seen my dresses on the internet, or thanks to word of mouth.The small structure that Yasmin Hassaïne directs is less than a year old, but she already has promising results.The economic slowdown allowed him to start gently and install a solid online marketing.The economic slowdown allowed him to start gently and install a solid online marketing.His secret: to have been able to put digital tools - essential today to adapt - in the service of his talents as a designer.And of course, having never lost faith in his high star!