What are the most popular luxury brands in 2021?<

Gucci number 1, rise of Dior and Louis Vuitton, takeoff of summer fashion queries… Here are the results of The Lyst Index report for the second quarter of the year. What are the most popular luxury brands in 2021?

For the fourth consecutive quarter, Gucci continues to increase its popularity rating, as evidenced by the latest analysis carried out by the search engine Lyst for the period from April to June. The Italian brand is thus reaping the rewards of a powerful visibility strategy, between its hacking of Balenciaga, the launch of its Gucci Garden on the Roblox game, or even the highly publicized Gucci Beloved campaign on James Corden's set. This success is in connivance with the financial results of the brand, which recorded a turnover up 24.6%, to 2.17 billion euros over the first three months of the year. While Kering's flagship brand seems unbeatable, Dior and Louis Vuitton, respectively in second and fourth place in the ranking, are gaining ground.

1. Gucci

2. Nike

3. Dior

4. Balenciaga

5. Moncler

6. Prada

7. Louis Vuitton

8. Bottega Veneta

9. Saint Laurent

10. Off White