By Oriane Raffin, published on October 18, 2021 4 min
Attracted by luxury? Haute couture, perfumery, arts and crafts: discover the profiles sought by recruiters. The skills and levels of training sought are varied, like the many luxury professions.
Around 170,000 people work in the luxury sector in France . An area that attracts and brings together many sectors: haute couture, jewellery, leather goods, cosmetics, perfumery, hotels/restaurants, watchmaking, wines and spirits, personal services, etc.
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What jobs to work in the luxury sector?If, at the moment, due to the Covid-19 crisis, the luxury hotel industry is at half mast, the other luxury sectors are recruiting regularly, "in particular fashion and accessories and perfume and cosmetics", specifies Sandrine Poupon, Director of the EIML (International School of Luxury Marketing and Management).
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All you need to know about careers in the luxury hotel industryMore generally, with the ever-increasing presence of digital technology and social networks, digital skills are in demand. “We see a lot of ads for positions in the digital sector: community manager, CRM (customer relationship management), e-merchandising, e-commerce…”, lists Marine Stabile, head of corporate relations at the establishment. "Digital is where millennials have a card to play! But not only."
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From craftsmanship to digital: what trades are hidden behind the luxury sector?“We are looking for a lot of young people – and not so young – in marketing, in HR, in professions related to products or production: supply chain, logistics… The range of professions and expertise is very varied ”, adds Anne -Laure Despeaux, director of the employer brand of the LVMH group.
The group recently announced that it plans to recruit 25,000 young people under 30 by the end of 2022 worldwide, including, for France, nearly 5,000 in internships and apprenticeships and 2,500 on permanent contracts. " It is important to find out about the positions , warns Sandrine Poupon, however. Many high school students want to be a product manager for example, but each group will have its own definition of this job".
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How to work for a big brand or a luxury house?Another (highly) sought-after profile: salespeople. “Big brands have trouble finding passionate people who want to get involved,” explains Alexandra Defawe, France team leader of the Luxe Talent recruitment firm. "However, customer contact is essential for the houses, it is he who will make the customer come back".
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Focus on the artistic professions of fashionAnne-Laure Despeaux confirms this: "there is an undervaluation of these professions, which are often little known. However, they represent a real gateway into homes". Starting out in sales does not in fact exclude – on the contrary – moving on to more strategic missions , with a good knowledge of the brand and the products.
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Luxury training: how to choose?Finally, craftsmen and generally skilled trades also have every chance. “Certain trades are particularly under strain: leather trades, such as leather goods or shoe maker, dressmaker, jeweler, etc.,” explains Alexandre Boquel, director of development of Trades of Excellence at LVMH. The group brings together more than 280 know-how trades, "an absolutely fundamental heritage".
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Focus on luxury craftsmanshipTo protect this heritage and continue to produce, the LVMH Institute for Professions of Excellence trains apprentices every year. "We learn a lot in our homes," explains Alexandre Boquel. To work on the very heart of these luxury professions: the product.
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Luxury marketing: all about the trades