Swarovski, a brand with a thousand facets<

In 1895, when Daniel Swarovski, originally from Bohemia, set up his crystal workshop in Austria, he had no idea that his company would experience worldwide success. At the time, after having developed a machine to cut crystal in a meticulous way, he began to manufacture his first rhinestones. Initially, his creations based on glass and lead were aimed at opera singers and other female singers wishing to shine on stage. But, very quickly, the craftsman based in Wattens, in the Tyrol, was noticed by the cantor of haute couture Charles Frederick Worth, who was to offer him a springboard into the world of fashion. In 1900, during the Universal Exhibition in Paris, in the pavilion devoted to couture, the elegant women of the time had eyes only for the sparkling creations of the Austrian.

In the Roaring Twenties, flappers studded their dresses with these divine crystals. While Chanel, Schiaparelli and Lanvin also punctuate their collections. After the war, Fath, Balenciaga and Dior used Swarovski rhinestones to brighten up their creations. Since then, the famous "diamonds for all" have not stopped being used by fashion designers to make any garment or accessory sparkle.

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— powerdon Sat Apr 16 20:21:07 +0000 2011

fifth generation

Swarovski now has more than 2,500 points of sale in 170 countries. The overall workforce exceeds 30,000 people. In addition to its activities in jewelry and accessories, Swarovski also manufactures optical instruments, components or tools for construction and industry.

For five generations, the group has always been managed by the same family. Nadja Swarovski, great-great-granddaughter of the founder, notably piloted the project of a very beautiful book (Rizzoli editions). This 350-page book retraces in images the one hundred and twenty years of the house and its breathtaking collaborations. From Chanel to Prada via Versace or Jean-Paul Gaultier. But Swarovski is also the red shoes of Judy Garland in The Wizard of Oz, the sheath dress of Marilyn Monroe who sings "Happy Birthday", the adornment of Elizabeth Taylor in Cleopatra. Not to mention the Oscars curtain (which contains more than 675,000 crystals) or the chandelier at the Palace of Versailles designed by the Bouroullec brothers.