Spring in the 7th heaven<

It is the fall that spring has chosen to reinvent its offer, offer new services and ideas, adapt its places and concepts to emerging trends.The season does not influence its fundamental philosophy which remains and even flourishes!Despite the complex period that the world is going through, this clearing place continues to follow the motto of the founder Jules Jaluzot: “In the spring, everything is new."This is revolutions that it is even necessary to speak as the sites are of magnitude.It is true that the watchword of this positioning is worth a commitment for a long time: "Inspire all beautiful enthusiasts (customers, visitors, employees, partners) by creating unique, positive, sustainable experiences", a “beautiful manager”,committed, collaborative where the “circularity” reigns.All while showing that the place is made for tourists as well as for Parisians.What confirms and develops for us Jean-Marc Bellaiche, the president of the Printemps group.

How does spring go, when the covid put a number of businesses at the stop?

We are delighted with the reopening, which notably saw domestic customers return.With a real pleasure as the latter have entrusted, for example to Vélizy where the staff had displayed post-it thanks to the visitors, words to which they responded with kindness, relief and attachment.The figures have been encouraging, partially compensating for the absence of foreigners.This is proof that spring is very Parisian, in the broad sense of the word, very French also.What the stage takes in this month of October will translate better still.

Is this refocusing linked to the pandemic?

It is not a reflection of circumstances, but a broader strategy.In the past, perhaps we have developed international customers too much, pushing some to think that spring was not for them.We want the Lille, Marseillais, all the provincials, like the Parisians, feel at home, make our store fetish address, know that they find everything, a space of purchasing, of expo,Responsible commitments, a meeting place, a place to eat, fabulous terraces, etc..Accentuate this movement towards the local and the individual, as to bet on innovation are in our DNA, so let's put them forward.