Paris Hilton transformed for the new Lanvin campaign<

En collaboration avecLanvin D'une élégance ravageuse, Paris Hilton se révèle sous un nouveau jour, sous l'objectif du tandem de photographes Mert & Marcus, pour la campagne printemps-été 2021 de Lanvin.

"when we started imagining the new campaign, I already knew I wanted to show Paris Hilton the way we've never seen it," says Bruno Sialelli, Lanvin's artistic director. For example, the images in the 2021 spring-summer collection depict the young woman, with a reputation as a jet-settler, of rare elegance in her creations. "I felt incredibly good. With a feeling of trust, power, chic and elegance, "confided the Californian after the shoot.

Paris Hilton has the honour of Lanvin's spring / summer 2021 campaign

Sue Bruno Sialelli. The oldest French sewing house still in operation, was founded by Jeanne Lanvin in 1889. But to stay in the air of the time, his key words have always been renewal and constant transformation. "she was the figure of an era, with her own style, her sequins everywhere and her dog under her arm, it's an icon of the 2000s," explains the creator. However, as expected, nothing of this character can be found here. When they explained her concept to me, with the idea of putting forward the 'empowerment' of women and the transformation of a natural and modern elegance, it made sense with Jeanne Lanvin's vision for her eponymous brand. "

“Les gens voient enfin la vraie Paris”, confirme l’intéressée. Avec ses petites expressions devenues culte, comme “That’s hot" en écho aux formules chères à la pop culture, le nom de Paris Hilton a longtemps pu renvoyer aux flashs des paparazzi. Mais aujourd’hui, face à l’objectif de Mert & Marcus, elle fixe son public avec une expression de sérénité ou bien pose tranquillement assise, les yeux baissés, parfaitement à l’aise dans ses tenues chicissimes. Le célèbre duo, que Paris décrit comme “les photographes que je préfère au monde”, constitue sans aucun doute le meilleur choix pour shooter la star. Comme l’explique à Vogue Bruno Sialelli, “révéler d’autres aspects des célébrités ou personnalités que chacun connaît fait vraiment partie de l’ADN du tandem de photographes. Dès le début, j’ai décelé chez elle une certaine fragilité. Elle porte en elle une sorte de dualité que j’ai toujours trouvée excitante et inspirante." Évoquant la récente sortie du document This is Paris, et le podcast qui a suivi, la jeune femme commente : “Avant, la plupart des gens ne voyaient que le personnage de Paris Hilton. Je crois sincèrement que cette campagne est une étape supplémentaire qui me permettra de leur prouver que je ne suis pas ce qu’ils pensent. Car je suis effectivement quelqu’un de vulnérable, avec ma part de douceur. Ces images, et les pièces qu’elles présentent, sont à la fois contemporaines et classiques.”

For spring / summer 2021, Sialelli has chosen different variants of Jeanne Lanvin's iconic dress. "this collection is a testament to our time," he says. In one of the photos, with his long gloves, Paris lifts his dress. "this dress makes the connection between her own story and that of the house. Paris understood it well, it was she who had the idea to give this movement to the garment. It is not a static dress, and even if its shape seems spectacular and geometric, it is in reality very flexible, without any real structure, leaving all freedom to move. " Paris confirmed on this point: "in my opinion, fashion offers you the opportunity to interpret whoever you want. I have always loved using cosmetics and clothing to feel strong and I sincerely believe that this Lanvin campaign is the perfect example of that. When I saw the first images Bruno sent me, I literally cried with joy! " It is this transition from the old to the new, using the past to create the future, that connects the constantly changing young woman to this heritage claw. "an authentic sweetness emerges from her, like a version of her which, as I said, would be softer and more fragile." Take Bruno Sialelli back. Recently engaged to Carter Reum, she considers that this Lanvin campaign symbolizes the person she wants to become. "I am now ready to show myself as I am deeply." She says, "I'm in love with this collection. I've been a fan of Lanvin since I was a teenager, but I think it's my favorite from the beginning. Bruno [Sialelli] is just genius. " Looking forward to discovering this new facet of his personality … Find the entire collection here