Why is luxury fascinating?<

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Overpriced, flashy, out of fashion… Yes, but Louis Vuitton, Rolex or Lamborghini. Regardless of the cost, branded products, pledges of refinement, make you dream on the name alone. For what ?

In megalopolises, the hour of blushing trees and dead leaves is also the hour of glitter. Like every fall, under the spotlights of New York, London, Milan and Paris, fashion week is in full swing. On stage move outfits in cotton, feathers or wool that will sell for tens of thousands of euros. The most commented creations – those of haute couture houses – are only intended for a handful of customers. Only 2,000 on the whole planet, specialists estimate. However, the clothes, handbags and jewelry presented during the event are commented on at all costs. A horde of attentive eyes – 2 million subscribers to the “Fashion Week” account on Instagram – scrutinize them and are inspired by them. In 2018, major brand products (ready-to-wear, cosmetics, jewelry, but also gastronomy, spirits, automobiles, etc.) enjoyed unprecedented success.