Along with Massimo Dutti, Bershka, Stradivarius and, of course, Zara, the Pull&Bear brand belongs to the Spanish group Inditex. But what does this illustrious representative of fast-fashion offer us? Should you buy your clothes at Pull&Bear? We give you our detailed opinion in this article.
Founded in 1991, the Pull&Bear brand is the first "sister" of Zara, the flagship of the Inditex group. And as its name does not indicate, it is indeed a Spanish brand!
Adopting a slightly different positioning from its predecessor, the new brand targets a younger clientele, fans of urban, colorful clothing… and inexpensive! As always at Inditex, Pull&Bear is counting on a very rapid renewal of its collections (the famous fast fashion), with clothes that stick to the latest trends.
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Special care is also given to the atmosphere in the stores. The brand evokes “the purest style of Palm Springs“, the mythical Californian city: this translates into fluorescent colors and iconic decorative elements, such as the van present in many shops.
Pull&Bear also followed Inditex's house policy regarding its pace of expansion. Barely a year after the opening of the first store in Spain, Portugal welcomed the brand. Then Greece, Malta, Israel until being present in 76 different countries in 2021.
You could almost say that Pull&Bear is the perfect cross between Zara and Abercrombie/Hollister: a brand at the forefront of fashion, in well-decorated boutiques, with inexpensive clothes whose quality sometimes (too often) leaves ?) to be desired.
Too bad because you can find interesting basics (to renew your wardrobe without breaking the bank) and fresh and colorful trendy clothes. For a brand that targets the youngest, Pull&Bear does the job perfectly; for those who are looking for a more accomplished style and who are concerned about the manufacturing process of their clothes, it is better to go your way...
To be at the forefront of fashion and appeal to the youngest, Pull&Bear does not hesitate to multiply collaborations... even if these are not not always very successful. Netflix series are often in the spotlight, from La Casa de Papel to Sex Education and Stranger Things.
So, unless you're a fan of these shows, we'll recommend clothes that are more versatile but just as stylish. We think for example of certain models of hoodies, sweatpants and the range of denim. Their lifespan may be a little limited, but at 29€ for jeans, we can't expect better!
With 970 stores around the world, including around 40 in France, Pull&Bear enjoys excellent visibility. This is reinforced by a well-stocked online store, which makes it possible to reach an ever wider clientele (a constant at Inditex).
And if that's not enough, the brand's collections are also accessible via other sites such as Zalando or Asos.