We are in 1906. France is still at the height of the Belle Époque and Jeanne Lanvin, Jacques Doucet, the Callot sisters or even the newcomer Paul Poiret have been making the prestige of haute couture in Paris since the end of the 19th century. While the wealthiest flock to these houses located on rue de la Paix to have their day or evening dresses made to measure, this is the moment chosen by Alfred Van Cleef, his wife Estelle Arpels and his brother-in-law Charles-Salomon Arpels to open their jewelry house on Place Vendôme, a stone's throw from the epicenter of Parisian fashion. From then on, strong ties unite Van Cleef & Arpels and haute couture, while the house mobilizes many exceptional skills that recall those of seamstresses, weavers and other embroiderers to design pieces that sublimate and accessorize outfits.
It is these rich exchanges, still alive, that the house wishes to celebrate at the start of the year with a dedicated exhibition, a year and a half after participating in the exhibition at the Natural History Museum devoted to precious stones.In the heart of the Heritage Gallery of its Place Vendôme boutique this time, Van Cleef & Arpels is bringing together some forty historic pieces until April 15, whose origin, manufacture, technique or even prestigious materials highlight a time of exceptional workmanship and sense of detail, specific to fine jewelry but also to haute couture. From a gold mesh imagined in the 1930s to adorn bracelets and rings to a gadrooned coral like a pleated fabric, passing through the invention of the lacquered Minaudière or the treatment of tiny diamonds, also arranged meticulously than in lace or embroidery work, the creations of the house brought together on this occasion make it possible to appreciate and rediscover the richness of this heritage in the midst of devoré velvet fabrics which play on the breakthroughs of light and transparency.
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— Cinemals Thu May 21 17:28:27 +0000 2020
“Van Cleef & Arpels, couture inspiration”, until April 15 in the Heritage Gallery of the Van Cleef & Arpels boutique, place Vendôme, Paris 1er.