The North Face X Gucci: a collaboration to conquer the summits!<

If the two brands are used to collaborating with friends (we saw the GG Supreme motif on Mickey Mouse, and The North Face has teamed up with MM6 Martin Margiela, supreme and many others), that'sThe first time the Italian house teams up with another brand.

Alessandro Michele, the artistic director of Gucci, is known for his taste for aesthetics of the 70s.From disco to folded lamés, he transmits his love of vintage in the Italian label.The North Face, which was created in 1966, opened its archives to Alessandro Michele, so that he can draw his inspiration for the collab.This gives a camp, in both directions of the word.

The down is not reserved for down jackets, but cut in skirts, shirts, dresses-calendar and even in combination.Clear notes of cyan and green complete the floral patterns.We put on a pair of hiking boots with braided laces and the Goodyear sole to be the bestseller of the collection.

Collaboration combines and highlights what the two houses do better.For example, a padded jacket, similar to the Nuptse model of The North Face, displays the vintage print Gucci chain.In exchange, the iconic Lavallière blouses of Gucci are adorned with the North Face logo.Speaking of logo, the two houses have perfectly combined their two emblems: the online semicircle of The North Face (which symbolizes the half dome of the Yosemite park) perfectly intersects with the green and red gucci bands.And if you like accessories, it's your lucky day.The collection offers backpacks that we are going to tear yourself away, with a retro look, associated with climbing strings and straps, as well as bananas.And of course, there is a tent and a Guccified sleeping bag!

Never off the beaten track, the collaboration campaign is faithful to the theme, and was photographed by Daniel Shea in the Alps.Under a misty sun, the models make a trek in the summits, in a seventies atmosphere with a film found found in the attic and freshly developed, without focusing and sometimes poorly framed.On the video, we hear "Bad Moon Rising" of Creedence Clearwater Revival, who had their studio next to the very first The North Face store in Berkeley, California.

The collection also highlights the efforts of the two brands for a more sustainable fashion.Gucci launched its first sustainable collection this year with Off The Grid, and the North Face brand is improving every day to be more responsible for the environment.In this collection, bags are designed from Econyl®, a nylon produced from materials and recycled packaging of sustainable mansions.

Note the date of January 9 in your agendas, because when the collaboration will be released, you will have to climb mountains to obtain a long -awaited room from this selection!

This article was published on her.com and translated by Elodie Petit.