In a mini-interview communicated by the brand on the occasion of the parade last Sunday, at the Maison de la Radio, Jonny Johansson, the creative director, answered the question "How do you feel about the traditions of design Swedish ? ": "I have long wanted to free myself from this heritage, but the more you advance in life, the more you understand that it is always there, in you, even unconsciously. For the first time since the beginnings of the label founded in 1997, its creator was directly inspired by the very essence of the Swedes, which is their relationship with nature, a major influence of their greatest designers. The starting point for this spring-summer 2020 season is therefore "these people who choose to return to live in nature and who show such independence of spirit", "a radical act", he says again. How to define these characters, evolving on the catwalk, who accumulate layers of worn-out clothes, with their patched sandals, their darned socks? Back-to-the-earth grunge, degrowth hippies? What does it matter because of these cottons and organza in the colors of clay and humus, these gathered backs, these oversized jackets, these paint-smeared trench coats and these linen dresses printed with sublime paintings by Strindberg, parading on the music of Jefferson Airplane (White Rabbit, 1967), emanates a wild, forgotten beauty. Like these dew beads attached by a wire to the arches of the girls. A suspended moment.Hélène Guillaume
PartnerWhat was the highlight of your weekend?
— Team PULTE Sun Aug 02 19:56:15 +0000 2020