Louis Vuitton announces its next fashion show with a cartoon<

At Louis Vuitton, Zoom is not just a communication tool. It is also the name of a new mascot. The trunk maker indeed reveals today The Adventures of Zoooom and its friends, a cartoon announcing its next parade, in China at the beginning of August, before another in Tokyo, suggesting a future itinerant for the fashion shows of the house.

In a video written and directed by Virgil Abloh, male artistic director of the trunk maker, the collection, in containers stamped LV, takes the direction, from the workshops of Asnières, of Shanghai - all under the watchful eye of several animated characters . The video is punctuated by the saxophone of jazz star Kamasi Washington and the bass of Thundercat.

If we must therefore wait before seeing clothes, we already know that the collection, entitled "A Bottle in the Sea", will take its inspiration from one of Abloh's favorite themes, the vision of the world of a child, and that the psychedelic mascots should come to life during the parade.

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— Pretty Prudent Tue Apr 16 20:03:56 +0000 2013

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