"Fashion Pact": the leaders of Chanel, Adidas, Zegna of the fashion coalition around sustainable development share their experience<

The point of view of Bruno Pavlovsky, president of the fashion activities of Chanel and Chanel Sas

LE FIGARO.- Is one of the forces of Fashion Pact to go beyond the dogmas of competition?

Bruno Pavlovsky. - Effectivement, les signataires sont concurrents.In our case, we are with Hermès and Kering for example, but there, we are not talking about the shop that we are going to open in New York or a parade but of substantive subjects: materials and know-howwho will allow us tomorrow to stay the best.The Fashion Pact consists above all in expert discussions on technical subjects which allow us to align ourselves and to leave everyone in our societies establish the action plans that we want.This pact arrived at a time when at Chanel, we were already asking ourselves this type of question, we joined it because it brings us help and answers, because it allows us to advance faster.For example, on the case of cotton which alone represents 40 % of all the subjects consumed by the signatories, that is to say a third of its consumption ...

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