Ermenegildo Zegna invites a streetwear god for a capsule collection<

The luxurious fabrics of Ermenegildo Zegn Drapent this season the creations of a young streetwear label.After a collaboration with Maserrati in 2019, the Italian house is moving away from the classic tailor and signs a capsule collection with Fear of God, American label of Jerry Lorenzo.

An innovative in a style that sometimes tends towards uniformity, Jerry Lorenzo advocates simplicity in his collections, enriched by the development of noble materials, sober and fluid cuts tinged with natural colors.With a long experience in sales at Diesel, and collaborations with Kanye West and Justin Bieber, this former evening organizer launches his Fear of Gods label in 2013 and is known worldwide for his collaboration with Nike.Beyond this success in streetwear, he brings together cups and know-how, and notably manufactures his sneakers in the heart of Italy.Rejecting the dense fashion calendar, the creator shapes sustainable parts cut to cross the seasons.

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From now on, the trajectory of Jerry Lorenzo crosses that of the house Ermenegildo Zegna, manufacturer of luxury fabrics which has become a luxurious tailoring empire.While the American creator excels in a more urban ready-to-wear, he tackles the ultimate part of the seam here: the tailor.This season, he composes with Alessandro Sartori, artistic director of Maison Zegna, a collection with four hands borrowing from streetwear his freedom, mixed with the elegance of the tailor, for a modernized costume.For the occasion, the creator makes an exceptional return to Fashion Week and will present Zegna X Fear of Gods on March 2 in Paris.

But the Italian house does not stop on this collaboration, offering its customers a second novelty: the opening of a space avenue Georges V, in the heart of the 8th arrondissement of Paris.Forty years after the inauguration of the very first Ermenegildo Zegna shop in Paris, this new space open on February 6 intermediaries the luxurious materials, lined with a valves stone floor and dotted with details in white mahogany wood.