Koupon house creates a sustainable fashion from haute couture fabrics reserved for subscribers<

They are called Irelle Kouakou, Céline Dupont and Laurane Gillette.The first is Vannetaise, the second of Grand-Champ (56), Laurane Gillette de Séné (56).These three women decided to open a fashion house with the eco-responsible concept.

Work in fashion

We know Irelle Kouakou for the Coworking space Reuz that she created in 2018. The native of Bouaké, in Côte-d'Ivoire, has been deploying flawless energy for three years."In fact, when I arrived in Vannes, I had this project to work in fashion.But it was too early.I didn’t have the network that I’ve been formed since, ”said the young woman, not yet 30 years old.A network that is large now, composed in part of Céline and Laurane.

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When you meet her in her reuz stronghold, Illelle Kouakou is just descending from the train that brings her back from Paris."I spent the day choosing fabrics from haute couture houses, but which are unused and which are intended to be destroyed."It is the first source of raw materials of the brand new fashion house, called Koupon, the one used for the most upscale parts.

Between tailor-made and ready-to-wear

In Emmaüs, the second source of supply, the collection is different.Koupon buys weight tissues there."Typically, they are furnishings or curtains.But there again of good quality.We wash them, we break them and we make them patchworks.Inside, you can cut kimonos, blouses, hats, bags… ”.Illere Kouakou imagines and draws the models.After making a pattern, Céline Dupont sews the prototypes.Laurane Gillette takes care of the general organization.

For the production part, the making of models was entrusted to the insertion workshop by sewing women in wire, in Nantes."The idea is really this: create the first Vannetaise fashion house, to offer models designed in Vannes and products in Brittany.We go on small stocks.A few dozen parts of the same maximum model.We are between tailor-made and ready-to-wear, ”specifies Irelle Kouakou.