Great Hope beer<

With the health measures in force, many charitable organizations that counted on large funding galas or golf tournaments have been forced to reinvent themselves in order to continue their charity.For Patrick Cool, President of the Foundation of Governors of Hope and owner of the Brasserie and Distillery Champ Libre, it takes the form of a beer brewed in honor of Alek Dion-Galimi, a 3-year boy thatHe sponsor in his fight against an important brain tumor.

Launched on Thursday, October 29 at the Mercier brasserie boutique, south of Montreal, the first 200 boxes of 24 cans of 473 ml of the Super Alek Invincible edition have passed in just one hour.The 175 additional funds, whose production is planned by mid-November, have already all found takers, but faced with the unexpected request, Field Free announced that 200 additional funds were going to be sold on November 20-the purchase iswill be online at Buvezlocal.org.At $ 100 per cash register, it is almost $ 28,000 that Patrick Cool hopes to pay the Governors of Hope, who sponsors 24 sick children everywhere in Quebec.

For Alek's family, it is a way of restoring the next, because they have been able to benefit from the support of the foundation in the last six months - the boy is currently in Jacksonville, Florida, forundergo specialized proton therapy treatments aimed at treating the atypical rhabdoid teratoid tumor that was discovered last April.It is the health insurance management that affects the costs of treatment valued at $ 300,000, it also pays the family a lump sum to help them cover their expenses in Florida.

"The treatment must last two months," said Patrick Cool.The family must therefore continue to ensure the mortgage of the house, car payments and other fixed costs, and this is precisely the purpose of the Governors' Foundation of the hope of lightening the tax burden of families.The Foundation, founded 15 years ago, helps 24 children this year everywhere in Quebec, each child being sponsored by some of the 375 governors, including several known Quebec personalities.

Patrick Cool first talked about his project to the parents of Petit Alek, who accepted with enthusiasm."First, the can is super beautiful and the beer is excellent," said Kévin Dion, daddy from little Alek.But I must also admit that the launch of beer reminded everyone that Alek is sick and that we are experiencing a difficult situation.»»

At the beginning, you receive a lot of help from those around you, but little by little, people continue to live their lives, we forget a little, it's normal.All this gave us a little boost of hope for the rest of things.

Kévin Dion, father of Alek

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Carte blanche

The Dion-Galimi family gave Patrick Cool carte blanche, who did not have to redouble their efforts to convince their Brewery partners.We chose beer on the free field catalog by modifying the recipe for 1840 a little, a blonde ale.The entrepreneur was then able to count on the generous collaboration of illustrator Natasha Bouchard, who designed the pretty label of the Super Alek Invincible edition.

However, he did not expect to receive an additional boost of suppliers who also decided to get his hands dirty: “Concretely, three suppliers decided to lighten their production costs just a few days before the launch ofBeer, Patrick Cool has taught us.Initially, we estimated to be able to free up around 40 % margin and put everything back to the foundation, but now we think we are approaching up to 50 % of total sales.»»

"I am honestly surprised by the success of our project," said Patrick Cool.

But as we are bombed with bad news in times that have seen that they could contribute to something positive.They will open their beer and know that they were able to make a difference.

Patrick Cool, owner of the Brasserie and Distillery Champ Libre

In the light of this great success, Patrick Cool thinks that other breweries could also decide to create special brassins to contribute in their own way to different charitable actions."We are a big brotherhood of microbrewers, and I would see very well colleagues create a local movement in their own region," said Cool.We help a child and we buy local, there is only good!»»

Correctly a previous version of this article, we identified Alek's father as Kévin Petit.Rather, it’s Kévin Dion.Also, all of the costs of Alek Dion-Galimi proton therapy are provided by RAMQ, and not that a party, contrary to what was indicated in the previous version.