For Vogue, Chiara Ferragni looks back on her incredible success<

Today, Chiara Ferragni influences 25 million people through her choices and her posts. A dizzying figure, even if it is difficult to consider the account of the young woman as an untouchable fortress. Who would Chiara Ferragni be if Mark Zuckerberg deleted her Instagram profile tomorrow? “I would find a way to reinvent myself, but it's unlikely that will happen to me, given what I share. Trump was banned from Twitter for being violent, saying terrible and dangerous things. When I learned of his exclusion, on the one hand I was happy that he was silenced, but on the other it made me realize that I too could lose everything in a second. I am considering opening a Telegram channel to speak more directly to a limited number of people, but for everyone else, it is always easier to interact on the existing platforms. My devotees will follow me everywhere, but not everyone.”

For a woman, it is still not easy in 2021 to make people accept that they have so much power, nor that they have the fortune that goes with it. “It's a male problem. Many men are afraid of a woman's wealth and fame. I often argued with my boyfriends about the gender imbalance at work. A man rarely accepts that his partner earns more than him. One of my ex-boyfriends, a very good photographer, felt inferior because I was more successful than him: he tried to impose himself in the couple, even on trifles. With Federico, that didn't happen, he was never afraid of me. On the contrary, he has always shown his support in private and in public, and today we are delighted with our respective successes. He is a feminist.” Like her ? “Yes, I think so. We women can do everything, but the imbalance is still too great. No battle is really won, except on paper, and yet I believe that the world of tomorrow will be easier for our children. Leo plays with all kinds of toys, he has a little doll called Rachel that he takes everywhere. Anything he wants to do, he can do, but I know that outside of my bubble and social media, we are still a long way from eliminating discrimination.”

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The exposure of children on the web is a controversial issue that receives very strong criticism. How did Fedez and Chiara Ferragni come to decide that the public narrative of their lives would also include their children? “Leo and Vittoria were bound to be exposed, so as much as it comes from us. I don't know if it's a good or a bad decision, but for now I think it's the most natural, for my generation and for theirs. I do what my mother did when she filmed and photographed us, but instead of sending this to the grandparents, we share it with millions of people. I believe the story of our lives does more good than harm to the public, because it portrays two self-made young people trying to teach their children to be open. Many people write to us saying: “When I'm sad, I watch Leo's videos and it cheers me up.” We chose not to make money on their image, to refuse sponsorships, although I know we will probably make other mistakes, of course. As long as you think you're doing the best for them, you've done your job as a parent."