Ethical Basque caps seduce haute couture<

Ddiddue and Juana Etcheberry are brother and sister.In addition to blood ties, they are animated by the same passions- sewing and the creation process.She graduated from a master's degree in the School of the Paris Couture Syndicale Chamber, and he of a Bachelor with the Authenticity Prize at the Eindhoven Academy design (in Holland).The adventure begins in 2018 (first under the name of Hori to) when the duo realizes that only 20% of the plastic waste in the recycling centers is recycled in recycling center, the rest is intended for burial."We had the idea of making caps from used plastic containers that are not recycled.We have managed to build a supply network within a radius of 50 kilometers to recover rubber boots, Rapt floor, flower pots, paragliding sails, airlines, leather falls, blanketsin wool, cotton canvases..."Explains the duo of creators.Installed in the former grocery store of their grandmother, in Ordiarp, Juana and Ddiddue Etcheberry make from A to Z their unique caps, but also hats and some accessories.They cut, curve, assemble, heat, weave and draw according to the materials they have been able to recover ...

De l’upcycling avec des marques de luxe

In three years, the duo has gradually got closer to prestigious fashion houses and has changed its name for Owantshootzi.In November 2020, Juana and Ddiddue won the Grand Prix of the Jury Fashion accessories and the Hermès Prize for fashion accessories at the 35th Hyères fashion festival, which brings together figures on the fashion scene and new creators each year.This was followed by a collaboration with the Lognon, Desrues and Paloma houses, three of the art professions of the Chanel, which will lead to a whole new collection, to the same principle of "upcycling".Called "Maskarada", it is inspired by the Souletine masquerade, in tribute to their Basque roots.A paradox between excellence know-how and the work of materials intended for very enriching rebuilding for our Basque creators.The Hermès house is also interested in their work.

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