Choose your nail bar franchise<

Specialized or generalist institute

The first thing to do to choose your nail bar franchise is to determine if you want to open a generalist beauty salon that includes nail styling services or if you want to create an institute specializing in nails and nail prostheses.

Each option has advantages and disadvantages and is part of a completely different logic.

With a general beauty salon, you diversify sources of income, which allows you not to be dependent on a single activity.The advantage is that you have various services to attract customers, to whom you can sell additional services.On the other hand, the teams are potentially important and, above all, it is necessary to recruit from the opening of the establishment, even if you are a beautician yourself.Finally, opening a generalist beauty institute franchise involves building a stock of products covering a wide range of needs and buying or renting many equipment and equipment in order to provide all services.Therefore the investment is generally much more important, in the order of 50.000 € at 80.000 € more than for a specialized nail bar deductible.

With a specialized nail bar deductible, you stand out from competition and retain customers in search of specialization.You offer services that do not exist in generalist institutes and you have a wide range of products concerning the beauty of the hands and feet.It is also possible to start activity alone or with a single employee esthetician.Finally, the investment is more moderate, which allows you to get started more easily.

Thus, to the usual considerations concerning the niche markets and generalist markets, the choice of the deductible of nail bar also involves obvious financial considerations but also linked to recruitment.

Institute or Kiosk

The second criterion of choice is that of the nail bar format.Indeed, it is possible to open a nail bar either in a "traditional" institute, that is to say a closed commercial premises, located in Retail Park, in a shopping center or in the city center, orOpen a kiosk, located in a shopping center or a retail park.

Turnkey, ergonomic and small surface, the kiosk offers the advantage of an investment and limited structure costs.In addition, nail bars established in newsstands benefit from excellent visibility since they are located on the route of customers in the aisles of shopping centers and Retail Park.On the other hand, the intimacy of the clients is limited, which reduces the possibilities of certain benefits.Finally, the activity can be very sustained, which implies an important work rhythm, "to the chain".

More intimate, warmer and welcoming, the Beauty Institute of Hands and Feet attracts a clientele in search of comfort, well-being and a more human welcome.The service panel is wider, and the latter are generally at the highest added value or at least sold at prices higher than those practiced in newsstands.In addition, they offer greater freedom of installation since they can be located both in retail parks and in shopping centers as in city centers.On the other hand, the initial investment is more important.

Note: some nail bar franchises offer a concept declining under the two formats.

Personal contribution: the ultimate criterion

The last criterion to choose your nail bar deductible is obviously that of money.It is indeed always preferable to dimension your entrepreneurial project to its financial capacities.And this, even if you are very confident in the potential of your business.This is why it is necessary to determine the amount of his personal contribution available and, lastly, to choose the nail bar franchise whose investment needs are related to this contribution.

You now have all the keys to choosing your nail bar franchise.Once you have selected your brand, do not hesitate to consult our advice article: open a nail bar deductible to find out more.