We were there: the L’Oréal Paris parade, podium backstages<

The effervescence.It is 2 p.m. and it runs in all directions, this Sunday, October 3, not far from the Eiffel Tower.In a huge room longer than wide, installed on the forecourt of human rights, white lights light up the models.They are surrounded by two to three professionals working to carry out the look allocated to them for the great parade L'Oréal Paris which is about to start.Short cut or wavy loops, inspirations and moodboard have invaded the walls.Sound bottom: hair dryer and scissors.

On the makeup side, these are dozens of brushes, eyeshadows and lipsticks spread over these meters of tables.Thick black eyeliner features, contours of the paletted lips, thick layers of red lipstick: the make-up artists redoubled creativity and precision.In the next room, the outfits of the show, signed Balmain, Coperni, Mugler, Elie Saab, Ester Manas, Koché..., patiently await their tenant.

Helen Mirren, Camila Cabello, Cindy Bruna

3.30 p.m..On the forecourt of human rights, renamed "forecourt of human and women's rights" by L'Oréal, the podium is held in the center of the esplanade with in the background, the Eiffel Tower.In height, giant screens broadcast images of the L’Oréal ambassadors expressing their values and their pride of being a woman."Femininity is to be active, open and above all free," says Helen Mirren, house ambassador.By her side, singer Camila Cabello and the model Cindy Bruna, the singer Yseult.All came to advocate self -confidence and the fight against street harassment, at the heart of the parade.The Ethiopian model Liya Kebede insisted on the importance of education in this scourge: "Boys but also girls must be educated from an early age.Girls, on what they must accept or not accept.On what is ok or not.Girls as boys.And it's happening on school benches.Inculcating this to children is a lesson as important as a rule of mathematics or French.»»

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The DJ joins its mixer placed on the side of the podium, where a dozen dancers are stored.In a brilliant purple leggings and an overshuze fuschia blazer, the French top Cindy Bruna opens the ball.She is joined by a dancer, together they move on the rhythm of the music before the other dancers come to accompany them. Tous habillés de beige et de blanc, ils portent la mention «I’m worth it»» (le fameux «je le vaux bien»») imprimé à l’avant ou à l’arrière du tee-shirt.Then Cindy Bruna disappears from the group and begins to parade.She is followed by the Brazilian model Luma Grothe in a dress with a pale pink lavallière collar embroidered in English on matching heeled boots.The models are linked, all from horizons, morphologies and age very different.

Helen Mirren, 76, enters the podium perched on black platform heels, in a pearl black pants tailor, the coal look. Sur son retour, elle tape dans la main d'un mannequin transgenre habillé d’une longue robe noire pailletée, «smoky eye»» très foncé.It is then the turn of Noémie Lenoir, Amber Heard and the Paralympic Italian champion Béatrice Vio, amputated with both legs and parading on her two prostheses.Men also participated in the show, including Baptiste Giabiconi and Danish actor Nikolaj Coster-Waldau.

"We validate it"

To close the show, the singer Yseult enters the podium in the company of all the dancers.Dressed in black and transparency, the female revelation of the year 2021 advances alongside a dancer, the point raised to the sky.They will ultimately be joined by all those who have paraded to the applause of the public. Yseult s’empare du micro et lance un «Ok ladies, shall we ? Ok ! One, two, three…»» («Ok les filles, on y va ?»»), et l’ensemble des mannequins de crier : «I’m worth it!»»