These Customer Experience Champion Companies<

The customer experience is an essential aspect for a brand. To stay ahead of the competition, companies need to find new ways to serve consumers and improve the customer experience. The following 20 companies showcase the most recent examples of customer experience innovation.

1. Mercedes launches an augmented reality user manual

Car user manuals are often long and cumbersome. This is why Mercedes has designed an augmented reality application that can replace the printed manual. Instead of searching for the right page, users simply point their phone at a part of the car to see features and troubleshooting guides. The customer experience behind the wheel of a Mercedes becomes amazing on all levels.

2. Singapore taxis offer convenience store service

Need a snack on the go? Forgot your toothbrush or charger? This is not a problem at Grab, a Singaporean taxi company, which offers a convenience store service inside the vehicle itself. This simple solution shows that innovative ideas don't have to be flashy, as long as they meet customer needs. Getting items to customers when they need them the most solves a major problem.

3. A rum company designs connected bottles

Malibu has updated its rum bottles, now offering limited-edition connected bottles that provide an enhanced customer experience. Customers can scan a QR code on the bottle to access exclusive cocktail recipes and play an interactive mobile game to win prizes.

4. Tim Hortons makes its loyalty program fun

Not all loyalty programs are created equal. Canadian chain Tim Hortons recently enhanced its rewards offering by adding gaming elements. In addition to an updated app, which makes it easy to track their rewards progress, customers can also participate in games to win prizes and collect points by visiting the restaurant more often.

5. VF Corporation uses augmented reality mannequins to showcase its products

The group behind brands like The North Face and Vans are using technology to enhance the traditional retail experience. In the new retail space in London, clothes and accessories are presented on augmented reality mannequins in the form of avatars. Customers can thus change settings or highlight certain aspects of items to get a full picture of how the products might work for themselves.

6. Uniqlo creates an interface to mimic online shopping

To bring the in-store and online shopping experiences closer together, Uniqlo has created an interface that mimics online or in-app shopping. Customers can browse the store and see the items scroll by as if they were shopping online. Each product also has a QR code that customers can scan for more information or to order the item for home delivery.

7. Ford personalizes its experience

Ford has made it easier than ever to get personalized service. Each driver's FordPass app is designed around information unique to their vehicle, including personalized responses and service reminders. The app also makes it easy for customers to book appointments and earn rewards.

8.The Cleo chatbot offers personalized financial advice

Imagine getting financial advice from a good friend. This is the purpose of the application and the chatbot Cleo. Customers can chat with the bot to easily track their expenses and budget, and get financial advice.

9. Brideside makes organizing your wedding easier

Many brides struggle to find a flattering dress for all of their bridesmaids. Brideside takes a lot of that stress away by bringing in personal stylists to offer dress recommendations. Bridesmaids can try on dresses in person or virtually, a whole new customer experience in the wedding world. Receiving personalized clothing advice from professionals then allows you to release some of the pressure before D-Day.

10. Nike offers fast service for customers in a hurry

The Nike Group is famous for its customer experience, but today it's kicking things into high gear at its new store in New York. The Speed ​​Shop allows customers to order shoes online and try them on in-store. Customers then use a special entrance to find a locker with their shoes, they unlock it with their smartphone and after trying on the shoes, they can leave without having to interact with salespeople.

11. Albertsons tests customers' DNA for more accurate prescriptions

Many companies offer DNA testing, but distribution company Albertsons goes a step further by offering in-store genetic testing. The group has partnered with a medical technology company to offer genetic testing in some of its pharmacies. A simple sample can help customers find the best antidepressant quickly and easily.

12. The Whole Foods Market chatbot offers you recipes

Whole Foods created a chatbot to help customers find new recipes and use ingredients from the store. Customers can chat with the robot to get ideas for certain types of food or recipes. People who are really in a hurry can even send a food emoji to the chatbot to instantly get matching recipes.

13. Target refreshes its app

In recent years, Target supermarkets have introduced a number of innovative digital solutions, including the recently updated app. Target has partnered with Pinterest to use visual search technology that allows customers to take a photo of an item and then find it online alongside other recommended products. Customers can also scan the items they want to purchase and save them to the app's wallet, to speed up the checkout process.

14. BMW app features vehicle

For luxury car owners, what goes on under the hood matters as much as the exterior appearance of the car. BMW's InSight app uses augmented reality to show drivers what's going on inside the car. When customers are behind the wheel, they then get a virtual look at the engine and can learn more about how it works.

15. Chatbot Madison Reed helps you find the perfect hair color

Choosing the right hair color can sometimes be an uphill battle, but the hair care and coloring company makes the whole process easier with a chatbot. Users simply upload a selfie and the Madi robot identifies primary and secondary hair tones. From there, it recommends hair colors and helps make the right purchase on the dedicated app.

16. HBO offers an immersive experience

Westworld fans on HBO got the chance to fully experience the show with an immersive adventure during the SXSW festival. HBO had then transformed a space of one hectare into a real version of the city of the series, with actors, costumes and sets. The customer experience allows viewers to truly walk through the screen.

17. A beer company adds games to its labels

Rock has long been part of Beersmith's brand identity, which is why the company decided to add QR codes to its labels, to help customers experience rock culture. A simple scan of the QR code opens a set of music questions as well as a blind test.

18. Asos helps customers organize their favorite products

Asos data revealed that most customers save one of dozens of items to their list of favorite products. To make it easier to find the perfect product, Asos has introduced tables that help customers sort their items by type, event or price. This new system makes it easier to find what you are looking for and also provides more information to the company.

19. Eyewear company uses technology to find the perfect pair

Specsavers, a British eyewear company, recently launched new technology to help customers find the perfect pair of glasses. Customers can access Frame Styler on an in-store tablet, allowing them to create a 3D model of their face and find the best glasses for them. Customers can then try on the glasses virtually before making their final decision.

20. Box.com uses artificial intelligence to predict your purchases

E-commerce site Box.com uses a feature called Smart StockUp to predict when customers are running out of products they use regularly. The system thus uses artificial intelligence to create predict everything precisely and recommend the products that customers might need at the right time. Moreover, the more customers buy, the smarter the system becomes.