In Hollywood, it is known that films and series aimed at women are not as lucrative as those made for men. Those with the power to initiate projects have often claimed that women are willing to pay for products designed for men, but not the other way around.
Increasingly, a performance-seeking public has made it known through money that this received wisdom is a lie. Big-budget superhero movies, the industry's most lucrative genre, have moved past the phase of being populated by white men named Chris and hitting the stride by centering their stories on non-white or feminine. But no one has been as successful in Hollywood as those who bet that "women's television" would become mainstream, rather than relegated to specialty channels, like Shonda Rhimes and her creative team. production company Shondaland.
Acclaimed by 82 million households
After more than 15 years of proving that diverse, female-driven storytelling on shows like Grey's Anatomy and Scandal can deliver phenomenal ratings on ABC, Shondaland has brought its magic to Netflix. According to the latest data revealed by the streaming giant on January 27, year-end sensation The Bridgerton Chronicle broke all viewing records to become, what the company calls itself, “ the biggest series” of the platform.
At what point ? According to Netflix figures, 82 million households worldwide watched The Bridgerton Chronicle within the first 28 days of its launch. It is therefore 20 million more than what was planned. These figures must be accompanied by a downside: the site is based on viewers who watched at least two minutes of the program, a time that the platform deems “sufficient to determine that this choice was intentional”. This measure has given enormous audiences that must be taken with precaution.