In mode, the year 2021 synonymous with (re) comfort, inclusion, and digital transformation<

(Etx Daily Up) - After months at a stop - or almost - the fashion industry has completely reinvented in 2021 to deal with new challenges highlighted by the Pandemia.Eco-responsibility, digital, and inclusion punctuated a year rich in changes, both in consumption methods, and in the shifts taken by brands to respond to the new public concerns.

Each year, we are talking about revolution and reinvention in the fashion sector, but there is no doubt that there will be definitively a before and an after pandemic.Embranched by the closure of stores, and for some by stopping their production, fashion players have fought to deal with new challenges throughout this pivotal year, whether in terms of environment,'Opening to digital, inclusion, or pure trends, comfort and the casual having replaced the sophistication of yesteryear - two years ago.

Digital transformation and eco-conscious shopping

Eco-responsibility and digital are clearly the two sectors in which the fashion industry has invested, multiplying initiatives throughout the year.For the first, this has resulted in collections highlighting more responsible, even completely innovative materials such as fungus, sugar cane, apple, grapes, and biomaterials created from gas togreenhouse effect, but also the advent of alternative consumption modes such as the second hand, clothing rental, or instructions, and processes hitherto little used like the upcycling.Initiatives in line with the era and consumer expectations.In its annual report, the Lyst* global research platform reports a definite craze for eco-conscious shopping, with a 178% increase in vegan leather articles.

It must be said that several personalities have also committed to promoting a more responsible fashion throughout the year 2021 - or, rather, from the moment when concerts, previews, and other red carpets have resumed service.Joaquin Phoenix distinguished himself by choosing to wear the same Stella McCartney scratched costume on all the red carpets of the Awards season.A first that has not gone unnoticed.In the vegan fashion register, it was Billie Eilish who caused a sensation at the Met Gala wearing a dress at the Marilyn Monroe signed Oscar de la Renta.An outfit that the young woman decided to bring to a single condition - but not the least: that the luxury house adapts to her vegan lifestyle by stopping to market fur.

On the digital side, fashion brands are not idle.Closure of stores obliges, they worked to make a place of choice in the digital universe, and obviously caught up in the game since they, in only one year, explored a host of possibilities, video games with virtual worlds- Isn't Métavevese one of the words of the year?- passing through avatars, cryptocurrencies, and of course the now essential NFT.One of the collab 'that has made the most speak is none other than the Balenciaga collection in association with Fortnite.According to Lyst, the number of research for this partnership jumped only 72% 24 hours after the announcement of the collaboration, when research for Balenciaga increased by 49% at the same time.Same observation for the first virtual parade of the Collina Strada brand, which enabled it to increase its notoriety in a considerable way (+28% of the number of research).

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Comfort, dynamism, and gender fluid

If we are more specifically interested in the dressing room of men and women, we realize that the year was cut into two parts, a first associated with the very last confinement which ended in May, then a secondCompletely dedicated to discontent ... on return to a normal life (almost).Something that was summed up by an explosion of colors, patterns, and other very showy ornaments, almost in excess, but also by a need not to reconnect - immediately - with binding clothes.Lyst reports an increase of 191% of the colorful and bright items, with an accent on pink, yellow, and orange, and a leap of 545% of daring jewels in the first months of the year.As for return to work, he was made in sweetness.Exit the too strict tailors and costumes, men and women opted for fluid and light materials, and larger cuts.According to the report, the requests for oversized costumes climbed 109%, just like those for wide pants, around 87%.

The year 2021 was also less divisive, and always less stereotypical.It must be said that the previous one ended with Harry Styles posing in a dress on the cover of Vogue magazine, giving birth - or rather democratizing - the Gender Fluid.Number of personalities, Billie Eilish in mind, have also been committed, just like the brands that have multiplied throughout the year the unrealed collections.A strong trend that should last in 2022, and even beyond, as demand is strong on the side of the Gen Z.The latest fashion trend in phase with this phenomenon is none other than the craze of men for pearl necklaces, which cause an increase of 86% of research for this category of products compared to last year.

It remains to be discovered whether these strong trends, mirror of changes observed in a society also constantly evolving, will continue beyond the health crisis.They are in any case well parties to register in the duration.

*Throughout the year, more than 150 million consumers have consulted the Lyst fashion shopping platform, which analyzed their research, their visits and the sales figures to establish this report.To discover the full report: https: // www.lyst.com/fr-fr/year-in-fashion-20121.