• 28/02/2023
• By binternet
• 592 Views

From navy blue to neon yellow: pursuit women sees women in tailor -made costumes<

Costume has long been a symbol of male power.In order to stand out in the spaces dominated by men, such as the workplace, more and more women also adopt the two-piece suit.Small detail: the tailors have never stopped seeing this piece under a male look.Women's models have remained """"""""the little sister"""""""".

""""""""The tailors therefore always give off male energy,"""""""" explains Angélique van Glls.""""""""Brands use the same fabrics, pimples and cuts.The only adjustment was to slightly tighten the size to create a silhouette.This design of the costume for women is completely outdated.Women do not feel comfortable in parts thought for men.""""""""

This is why Angélique founded Pursuit women in early February, with her daughters Joy and Jill Van der Heijden.A label by and for women, specializing in tailor -made costumes.To say that styling flows in their veins is an understatement.Together, they represent the third and fourth generation of the famous Van Gils family.Angelique is also co -founder of the Belgian brand of clothing for men costume, established in Antwerp, Ghent and Bruges.

After a six -month trial period, Pursuit women opened a permanent studio in Antwerp in September.A pop-up workshop followed in Ghent at the beginning of December.And if they dare to dream out loud, an opening in Brussels or Amsterdam is in good place on the list.

The mission of pursuit women is to change the traditional image of tailor -made costume.If a man swears by black, navy blue or striped, for women, everything can be a little more frivolous. """"""""Nous jouons avec les coupes, les couleurs et les textures"""""""", explique la fondatrice. """"""""Du bleu ciel au jaune fluo : tout est possible.""""""""During a personalized advice interview, all the details are discussed, from the fabric model to the color and the type of buttons.The primary objective: the comfort of the female body in all its forms and in all its sizes.

""""""""Ce que nous portons est un outil puissant et essentiel qui est le prolongement de notre personnalité"""""""", déclare Angélique Van Gils. """"""""Un costume dégage de la puissance.We welcome 22 -year -olds who have just obtained their lawyer diploma.Women who wish to obtain a promotion or who must give an important speech.We even received an 80 -year -old lady who has always wanted a tailor -made costume but never dared to take the plunge.Our goal is to support women in using their talents.We give them the empowerment to which they are entitled.""""""""

And success is there.The many opportunities have not escaped the business world.Pursuit women received the support of Start it @KBC, an accelerator that helps entrepreneurs with innovative ideas by offering them an office space, commercial advice and a coach. Pour le passage chez nos voisins du nord, l'entreprise belge bénéficie du soutien de Flanders Investment & Trade (FIT), qui donne aux entreprises flamandes un coup de pouce pour se développer à l'international.

""""""""En plus de cette expansion, nous voulons également renforcer notre profil numérique"""""""", déclare la fondatrice. """"""""Les femmes veulent sentir des tissus : cela fait partie de l'expérience.But we observe that receiving a beautiful tailor -made costume transcends this first experience.Once you know a woman's measurements, she should in principle be able to order a second, third or fourth online costume.We can conquer the world very quickly.Fixed: we already do it, because we have already sent orders to Sweden and Australia.""""""""

Costume has long been a symbol of male power.In order to stand out in the spaces dominated by men, such as the workplace, more and more women also adopt the two-piece suit.Small detail: the tailors have never stopped seeing this piece under a male look.Women's models have remained """"""""the little sister"""""""". """"""""The tailors therefore always give off male energy,"""""""" explains Angélique van Glls.""""""""Brands use the same fabrics, pimples and cuts.The only adjustment was to slightly tighten the size to create a silhouette.This design of the costume for women is completely outdated.Women do not feel comfortable in parts thought for men.""""""""This is why Angélique founded Pursuit women in early February, with her daughters Joy and Jill Van der Heijden.A label by and for women, specializing in tailor -made costumes.To say that styling flows in their veins is an understatement.Together, they represent the third and fourth generation of the famous Van Gils family.Angelique is also co -founder of the Belgian brand of clothing for men costume, established in Antwerp, Ghent and Bruges.After a six -month trial period, Pursuit women opened a permanent studio in Antwerp in September.A pop-up workshop followed in Ghent at the beginning of December.And if they dare to dream out loud, an opening in Brussels or Amsterdam is in good place on the list.The mission of pursuit women is to change the traditional image of tailor -made costume.If a man swears by black, navy blue or striped, for women, everything can be a little more frivolous. """"""""Nous jouons avec les coupes, les couleurs et les textures"""""""", explique la fondatrice. """"""""Du bleu ciel au jaune fluo : tout est possible.""""""""During a personalized advice interview, all the details are discussed, from the fabric model to the color and the type of buttons.The primary objective: the comfort of the female body in all its forms and in all its sizes.""""""""Ce que nous portons est un outil puissant et essentiel qui est le prolongement de notre personnalité"""""""", déclare Angélique Van Gils. """"""""Un costume dégage de la puissance.We welcome 22 -year -olds who have just obtained their lawyer diploma.Women who wish to obtain a promotion or who must give an important speech.We even received an 80 -year -old lady who has always wanted a tailor -made costume but never dared to take the plunge.Our goal is to support women in using their talents.We give them the empowerment to which they are entitled.""""""""And success is there.The many opportunities have not escaped the business world.Pursuit women received the support of Start it @KBC, an accelerator that helps entrepreneurs with innovative ideas by offering them an office space, commercial advice and a coach. Pour le passage chez nos voisins du nord, l'entreprise belge bénéficie du soutien de Flanders Investment & Trade (FIT), qui donne aux entreprises flamandes un coup de pouce pour se développer à l'international.""""""""En plus de cette expansion, nous voulons également renforcer notre profil numérique"""""""", déclare la fondatrice. """"""""Les femmes veulent sentir des tissus : cela fait partie de l'expérience.But we observe that receiving a beautiful tailor -made costume transcends this first experience.Once you know a woman's measurements, she should in principle be able to order a second, third or fourth online costume.We can conquer the world very quickly.Fixed: we already do it, because we have already sent orders to Sweden and Australia.""""""""