Le « seconde main » à la cote ces dernières années. Respectueuse de l’environnement et intéressante pour le pouvoir d’achat de chacun, cette pratique est de plus en plus développée par Kiabi.
In the deployment of specialized corners on all of these stores, the brand has just opened a new one this summer in its shop in the Villebon-sur-Yvette shopping center (Essonne).
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Au coeur des 29 m2 de son magasin, Kiabi consacre donc un espace pour les vêtements de « seconde main ».After four corners created at the beginning of the year, 16 others have emerged which this one.
The concept is simple: customers can buy so-called "second-hand" products, selected by the brand itself.These are clothes for men, women and babies.
But they can also deposit theirs within a bag so that they can then be sold.
When customers are shopping, they go to cash with their Kiabi items and their clothes they wish to deposit.They can then benefit from vouchers depending on the weight of the bag."At each threshold exceeded, they benefit from a voucher in store," said Kiabi.
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In this way, the buyer and the seller are both rewarded.A system that also works on the Kiabi website where everyone can sell and buy online clothes.
A way for the brand to support and encourage its customers "to become an actor of a circular and more sustainable fashion".
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