These brands that rehabilitate the suit for working girl<

He had long been shunned by working girls, too connoted Ally McBeal from the series of the same name, or Hillary Clinton and Angela Merkel. However, for the past few seasons, the costume has taken on padding in its shoulder pads, as Gwyneth Paltrow recently proved by launching her own brand of clothing with a trouser suit and Beyoncé by going out dressed in a tennis-striped skirt suit.

clothes make power

Diverted from the men's wardrobe first by Yves Saint Laurent in the 1960s, the female costume becomes the ally of women who want to assert their power without disguising themselves. Since its epaulettes reached their peak in the 80s, the "power suit" has gradually lost its aura in open spaces. But since the 2010s, academics have been stepping up analyzes to prove its psychological effectiveness. A study dubbed "the cognitive consequences of formal dress" conducted jointly by the University of Columbia in New York and the State of California in Northridge in March 2015 indeed pointed to the effectiveness of an outfit cut for the office on the minds of employees and executives. "Put on formal clothes makes us feel more powerful, and changes the way we perceive our environment" notes Abraham Rutchick, one of the authors of the analysis and professor of psychology at the University of California. Wearing a costume would also encourage us to more easily mobilize abstract ways of thinking rather than being content with concrete things.

These brands that redesign the suit

It was enough for brands to help us match our mind to our outfit. The must-haves J. Crew and Zara now have dedicated sections, called “Wear to work” and “Monday to Friday” respectively. Established brands in the United States such as Karen Millen, Victoria Beckham and Tory Burch also excel in executive clothing. In Paris, the young designer of Admise Paris, Zoé Leboucher, brilliantly takes up the challenge of creating modern suits, entirely made in France in noble materials, and always at an affordable price. No doubt, business women are now spoiled for choice when it comes to dressing for success.

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