Cannabis cultivators interested in the sale on the farm<

(Toronto) Selling on production places increasingly interests cannabis cultivators.

Since April 21, Thrive Cannabis is the first authorized producer in Ontario to sell cannabis items where they are produced.

The sale on the farm is to bring together all stages of production, from seeding to sale, in the same place.

Some provinces have tested this practice.Others could also follow suit.

This type of sale is authorized in Saskatchewan, even if there is no store there at a place of production.

In British Columbia, companies plan to launch similar activities from 2022.

In Ontario, many wish to imitate Thrive Cannabis and offer products on their farm by the end of the year.

However, before being able to sell their product in their installation in Ontario, companies must have an operating license for retail, retail authorization and successfully undergo several inspections.

In mid-April, the Ontario alcohol and Games Commission had received 14 operating license requests for retail.Six of them have been approved: Thrive, Tweed Inc., Dykstra Greenhouses, Medz Cannabis Inc., Muskoka Grown Ltd.and Level up infusions.

Among the nine retail requests in a place of production, only two companies have received an approval from the authorities: Thrive and Medz.

You can play any game with monopoly.WHY WOULD YOU Bother to Learn How to Play Seven Wonders when Ancient Greek Mon… https: // t.CO/DU1ZW9FTNE

— Sidney Three Nine Three Mon Dec 16 21:55:02 +0000 2019

Canopy Growth, which holds the Tweed brand, wanted to embark on sale in its installations of Smiths Falls, but she decided to put her plan on hold until later this year.

Some want to move forward because they believe that these purchasing programs on production areas will allow consumers to buy faster cannabis, particularly in rural areas where a nearest branch can be locatedat a considerable distance.

The chance to retain a brand and raise awareness of customers on products is a huge opportunity for pot companies, known as Denis Gertler, senior regulatory advisor within the Canndelta consultancy firm.

A June 2020 survey of 3000 Canadian cannabis consumers from the Brightfield Group research firm indicated that these factors weighed on the recognition of brands.The survey revealed that most cannabis brands were only known from 1 to 15 % of those questioned.No brand had a reputation rate greater than 41 %.

Selling on production areas can resolve this problem, because "this is an opportunity for a wise business to promote a brand", as did the craft brewers, says M.Gertler, who recognizes that this model is not free from challenges.

"The distilleries are often found in this kind of regions.Many who sell on production areas are essentially farmers.However, alcohol is not as stigmatized as cannabis, "he said.

Robyn Rabinovich, vice-president of Thrive's strategic initiatives, is convinced that the company can create a clientele similar to that of wine establishments.

"These consumers become the biggest defenders of a brand after learning more about the production process," she said.

Williams Lake first nation monitors the situation closely.

This community located six o'clock in Vancouver began to build a culture installation and a store under the name of Sugar Cane Cannabis after signing an agreement with British Columbia.

Negotiations were arduous, but the provincial government has finally softened.

"He saw this as a real opportunity, a means for people who exploit small businesses, who want to transition to the legitimate market to make them viable," says Kirk Dressler, the director of legal and corporate services of the community.

Chef Willie Sellers provides that this will create employment and stimulate tourism on his territory.

"All those who will come to our store will be able to hear about this trip we have made and the way we cultivate our cannabis.It's exciting and fun to think of these peak things.»»

Company in this dispatch: (TSX: Weed)