“After make-up and luxury, I co-created a second-hand clothing business”<

“For my very first internship, I was a saleswoman at Sephora for the make-up brand Bobbi Brown. I spend my days doing makeup for my clients when I've never touched a brush in my life. But I'm like a fish in water, I manage my stand with ease and fun. From there was born a passion for cosmetics and sales. So I naturally find myself doing an end-of-study internship at L'Oréal as a digital project manager.

I was hired following my internship for the luxury brand Lancôme as a digital project manager in the international division, where I stayed for four years.

Back to makeup

Then, the desire to see something else starts to itch. In this kind of group, you are lucky enough to be able to see other facets of your job, other brands, other countries… So I chose France to have more operational experience. Two years pass on a first position, then I was offered to become e-commerce manager for the brand I had left two years earlier: Lancôme. I then become the saleswoman at Sephora again. Instead of brushes, a screen and a keyboard as a tool and a virtual stand to rotate. The small business is doing well, very well.

But the little voice begins to torment me again, this time about the meaning of the job: Is there any real use for all this? Should I feel a little bit responsible for the plastic I sell and which pollutes our beautiful planet?

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Read also: These young people who no longer want to buy new

After eight years, I decided to leave the group to go up and launch my own project. L'Oréal then offered me leave to start a business. I accept, and I go into this new experience that is entrepreneurship.

watched @EvanEdinger's video on how to become fluent in a language with duolingo and guess what? duolingo is ~real… https://t.co/cemiWGxIVL

— katharina 👩🏻‍🍼 Mon Jan 25 15:19:14 +0000 2021

To understand the project I'm embarking on, you have to go back four years earlier. It was a month of April in the middle of spring cleaning, I filled my 2nd bag of clothes to give away/throw away and I said to myself:

1- That I have to stop buying clothes compulsively

2- That it's a shame to give/throw them away because I've only worn them very little. But I have neither the time nor the inclination to sell them myself.

That evening, I dined with a friend who sells a lot on Vinted and loves it… I have the solution: I entrust her with my clothing bags and we share the profits!

A business between sisters

The idea is there, but what do you do with an idea? Nothing… three years later, during a party, another friend asks me if I don't have a business idea, she would like to launch a useful project. So I tell him about my idea, without really believing it. She loves it and wants us to throw it together. I then talk about it to my sister, innocently, during a family dinner. She finds the project fascinating and also wants us to launch it together.

On March 1, 2021, the three of us therefore embarked on the crazy adventure of wanting to mount Reusses (sisters in verlan). In this word, there is also re-use, because we are committed to giving a second life to as many clothes as possible.

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Read also: “I decided not to study after my baccalaureate and opened a clothing consignment store”

Our project is to launch a concierge service made up of women experts in the enhancement of clothing. Our Reusses come to collect, from our customers, the clothes that clutter them and they sell them in their place. Six months later, we are launching a first version of the site with more than 100 Reusses available in Paris and its inner suburbs.

I completely dropped the make-up brushes but a new (virtual) stand was born and here we go again for a new and beautiful family adventure in which I feel useful! »