2018 World Cup: misogynistic ads, dubious jokes, sexual assault Red card for sexism!<

The 2018 World Cup started a week ago and many inappropriate or even frankly scandalous behaviors have already caused a scandal both on the side of supporters and advertisers. Even a Russian MP and the Argentine Football Federation have given their sexist advice. Franceinfo looked at the main macho slippages on the sidelines of the competition.

Clichés in spades in pubs

"Nothing about football! Tonight is girls night." Girls don't like football. In any case, this is the cliché conveyed by the clothing brand Bizzbee with its line of T-shirts created for the World Cup and spotted by the Terrafemina site. The Twitter account @PépiteSexiste pinned this campaign, which reiterates a well-known stereotype about the allegedly conflicting relationship between women and sport.

In Russia, Burger King distinguished itself via its Twitter account. The fast-food chain agreed to offer its famous Whopper for life to Russian women who become pregnant by players participating in the World Cup. Faced with the deluge of criticism, Burger King quickly deleted its post and apologized.

But the commercial that wins the prize for sexism is undoubtedly that of the Mexican lingerie brand Vicky Form, which offers women vibrant panties to better appreciate the World Cup. Called "Siente el Juego" ("Feel the game"), these panties, "still in prototype stage", according to Elle magazine, are supposed to allow couples to overcome their "crisis" during competition. How ? By sending vibrations in real time, thanks to a robot that interprets the actions of the players.

Unsurprisingly, outraged comments are piling up under the video: "How awful to promote something so sexist, offensive and pathetic!" On the brand's website, we learn that we can get the underwear for 40 euros even if it is still impossible to buy it.

Patrice Evra's misplaced applause

Bad buzz. Patrice Evra was strongly criticized on social networks after having applauded Eniola Aluko, English international footballer, on the set of the English channel ITV, where he officiates as a consultant. "Very good", launched the former captain of the France team, ostensibly displaying his surprise, after the documented and relevant intervention of the player about the game of the Costa Rican team.

This attitude, considered misogynistic by several British Internet users, earned him some strong reactions. "Patrice Evra is surprised and 'applauds' the analysis of Eniola Aluko ... Horrible, sexist", reacts one of them.

"Patrice Evra with his casual sexism in the ITV studio. Shocked that a woman knows so much about football," another commented.

The gritty joke of Brazilian supporters

This is a very uncomfortable video. The scene is filmed in Moscow, on the sidelines of the World Cup. We see Seleçao supporters encouraging a young Russian woman to repeat degrading remarks. Surrounded by a dozen fans in the colors of the Brazilian team, they shout at the top of their voices "boceta rosa!", which means "pink pussy" in Portuguese. Words that the young woman repeats without understanding, thinking of chanting a song of supporters.

In Brazil, the bad taste video was strongly condemned by many female personalities. "It's not funny, it's machismo, misogyny and it's shameful, totally shameful", protested on Instagram the model Fernanda Lima, who presented the draw for the 2014 World Cup "What a shame," added telenovela actress Bruna Marquezine, Neymar's girlfriend. Faced with this wave of criticism, the Brazilian Ministry of Foreign Affairs reacted and explained to AFP that it had nevertheless published a "consular guide" containing recommendations to avoid any overflow.

The dubious advice of the Argentine federation

"Russian women like men to take the lead." This is the type of advice present in a manual published by the Argentine Football Association (AFA), reports the Argentine daily Clarín, quoted in an article by Courrier International.

Tuesday, May 15, during a "preparatory course" for the Football World Cup, participants received a manual full of sexist remarks. "Russian women, like all women in the world, pay a lot of attention to your being clean, smelling good and being well dressed," it read. Two-page advice for managers, footballers and technicians taking part in the World Cup in Russia.

Posted on social networks by Argentine journalists, the manual quickly caused a reaction. A user comments as follows: "The AFA manual on the World Cup is very modern", while another post: "At the AFA, they teach you how to fuck a Russian girl".

But the co-author of the guide and Russian teacher, Eduardo Pennisi, remained on his positions: "Russian women are very special, everything is well explained in this guide", he dared, specifying to Clarin that he had found these tips on the internet and that he had found them "interesting".

The racist instructions of a Russian MP

"When it's the same race, it's fine." Questioned on a radio, Thursday June 14, Tamara Pletnova, communist deputy of 70 years, strongly encouraged her compatriots not to have sexual relations with foreigners passing through for the World Cup. The boss of the family affairs committee in the Duma, the Russian parliament, tried to justify: "When it's the same race, it's fine, but when you mix races, you produce children who suffer a lot in our country. and for a very long time. It is better for Russians to have Russian children."

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Words that caused a wave of indignation on Russian social networks. The Kremlin spokesman intervened to comment on the case, explaining: "Russian women are the best in the world, they do what they want," he said.

Journalists assaulted live by supporters

It's a scene that unfortunately looks like deja vu. Thursday, June 14, while the Colombian journalist Julieth Gonzalez Teheran is in duplex for the German channel Deutsch Welle, a supporter kisses her and takes the opportunity to touch her chest. A gesture immediately condemned by the chain: "It's not a kiss, it's an attack without consent", she denounced.

The journalist, who tried to remain impassive, also shared the video on her Instagram account. "We do not deserve this treatment. We are all as professional and deserving as you," she said. His post has been viewed over 33,000 times. Something to make disrespectful supporters think about? Unfortunately no. Monday, June 25, while Kethevane Gorjestani, a Franco-American journalist from France 24, is in duplex in Saint Petersburg (Russia), to comment on the first place in group A occupied by Uruguay, a man with sunglasses and dressed in a supporter's jersey arrives behind her. He puts his hand on one of her shoulders and speaks at the same time as her. He leaves for two seconds, then comes back behind her. This time he sends a kiss, kisses his T-shirt then the journalist, in the neck.

"Dance and celebrate your team, but don't kiss me, don't pet me and let me do my job," reacted Kethevane Gorjestani by posting the sequence on his Twitter account on Wednesday.

"Unfortunately this (and even worse) happens to us sports journalists on a regular basis, especially when covering football," she added in her tweet.

A scene that is not a first: in April, journalist Marina Lorenzo, in duplex for the match between Barça and Sevilla FC, had to reframe particularly intrusive supporters.