Sami Medafer Mohamed. Creator of the international label Mayfer: He takes out his signature, "safe"-measurement<

At 48, rue Ali Khodja, in El Biar, is a star. And the locals may not be aware of this. And it shines on the heights of Algiers. He is an internationally renowned clothing designer. It was he who dressed the editorial staff of Téléfoot on TF1, in particular the star sports journalist Frédéric Calenge. It is none other than the creator of the Mayfer label, Sami Medafer Mohamed. And contrary to popular belief, he returned home, to serve his country by fully investing himself.

When you meet Sami Medafer Mohamed in El Biar, Algiers, you are at the right address for masculine fashion. It truly embodies this “trend”. He is lean, elegant and what he sports and wears like a second skin, so much does he have a design eye, a compass in his eyes and a straight-line precision. And for good reason. And don't do it in half measures. But tailor-made. The full measure of his knack, his textile dexterity. Because he dresses, cuts and cuts and configures to adhere to the morphology of the client who requested it. Satisfaction guaranteed !

At accessible and affordable prices. Sami Medafer Mohamed personalizes your garment. Pants, shirt, jacket… “I try to transmit all this knowledge that I acquired on the other side of the Mediterranean to my collaborators, to the young people whom I train, here, in Algiers…”, insists this prodigal child. About the discovery of the name of his label, Mayfer, Sami appealed to a French company, which drew the consonance Medafer meaning: noble, glorious or braiding. And referring, namesake, to a fashion capital, London (United Kingdom) and in particular to the upscale district of Mayfair. “For me, Mayfair is the Mecca of ready-to-wear, made-to-measure…” A contraction of the nobility of her family name and the very “fair” London district. And that gave the label Mayfer. A name of artist, craftsman and major art. He manufactures in Egypt, Italy, Portugal in ready-to-wear

Sami Medafer Mohamed, at the beginning, did not have the “head of the job”. He did studies that had nothing to do with what he currently practices with passion. It was accounting. This attraction for the garment, the "sap", it comes, in fact, from a family ascendant. His father was an elegant man, a high official who often wore suits and he traveled a lot. “Already, very young, I had this attraction for class, beauty and this sensitivity for clothing.” As a student, Sami did jobs related to sewing and he completely fell into it. That is to say, entirely invested in the “mesh”.

Starting by being a salesperson in very average brands afterwards, luxury, high-end… and then, assistant, manager, network director in brands in France. He was at Valentino, Georges Rech Hommes as director, at De Fursac, a regional position, improving this brand, which was at first a little "cheap", into a luxury one. He was at the origin of its revival. He had to acquire experience, without skipping the steps from low-end to high-end. Sami knew where he was going. So, in 2011, he started (a challenge) on his own. Create your brand, design and develop the garment. By adapting to “wool sell and retail”.

And then, the component: manufacturing, which has nothing to do with the sale. It's about creating models, choosing fabrics, thinking about a global collection. Combine pants, shirt, jacket… With harmony. "To do this, you have to be on the alert all the time, to be inspired by the big brands, the best, to bring back something more beautiful in my collections and above all of quality...", Sami will indicate concerning his sartorial efficiency. It is that this Algerian label, Mayfer, manufactures in Egypt, Tunisia, Morocco, Turkey, Italy, Romania, Portugal in the ready-to-wear. Mayfer is distinguished through a particularity. The department says “tailor-made”. A complete tool.

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— Chris Palas Mon Dec 30 19:04:37 +0000 2019

A beautiful work of "undermining"

Today, made-to-measure has become popular. People no longer want to wear clothes identical to those they find, come across, meet in meetings. In fact, they demand a look, a personal appearance that values ​​and distinguishes them. Some dress at Boss and the big brands, men today don't want to cross paths and find the same “suit” worn by others at meetings… This slows down sales. Tailor-made, before was very expensive, now it has become very accessible.

Sometimes at the same price of luxury ready-to-wear or a little less. At Mayfer, you choose your fabric, first take measurements on the body, on the (physical) person, create your own pattern (jacket, pants, shirt, etc.) systematically recorded in the Mayfaer data, taking into account the evolution of the client's morphology (unless overweight or weight loss, a change takes place immediately). Afterwards, the garment is created. Either very classic, "fashionable", "skinny", very tight... With the choice of the type of jacket, pockets, collar, buttons, lining, thread... Or a production called "semi-traditional", very high-end. Development of partnerships with young creators and creatives

“In a suit, there is not only the fabric. There is the inside of the jacket, it is called a ''cartouche''. And it is of high quality because we are on a natural interlining, horsehair, cotton... Compared to very "cheap" industrial production... For the costume, it is designed in Germany... We work with fabrics like "Réda “… We are on 110, 120, 130, 150… That is to say that we have brought back to Algeria a tool that does not exist. But they (the others) do not have our choice of fabrics, manufacturing quality, our interfacing, we are in something rare in Algeria. It's unique.

In terms of shirt weaving, we are on the dimensions (thread weaving) 80/2, 120/2… We work with Vitale Barberis Canonico or Europeana… ​​It's the Rolls Royce of fabrics on a global scale. In terms of shirts, we're on Melitta, Albini, it's Italian, Thomas Mason... We're in a very high quality pledge, on Oxford, Chevron, fine poplin, Milleret, that's with stripes, on Vichy threads…And also on “non-iron”, without ironing… We are really on very beautiful things, and this, after having taken the measurements of the customer by computer. This is made after four weeks.

Plus a week for air transport (transport) to get the finished product to its destination…”, explained Sami Medafer Mohamed. The advantage of made-to-measure, fitting like a glove to the morphology, is that the customer can personalize his garment. Whether it's the shirt, the suit, the lining, the buttons and the other style details.

For example, with his initials which are already included in the "complete" or affix them to the collar of the shirt or that of the jacket. Among Mayfer's projects is made-to-measure shoes, made in Italy, and this, in the design of a whole package with which the customer can have fun, its redeployment on the national territory, in Oran, Annaba, Sétif, the development of partnerships and other franchises with young creators and creatives.