Intense looks, adjusted costumes, impeccable hairstyles… Jude Law and his Flefety son are the new faces of the Briff Brioni.For Mehdi Benabadji, the CEO of the house, their complicity made it "the ideal and fully authentic duo to embody the modern vision of Brioni, which goes beyond the differences in ages and personality."The spring-summer 2022 campaign will mark the start of this collaboration and this father-son experience that Raff Law describes" exhilarating ".He adds: "Of course, our tastes and our points of view are sometimes different, but we have a lot of common passions.One of them is clothing pleasure, and we recognize ourselves in the Brioni style.»»
Jude and Raff Law lent themselves to a black and white shoot, each dressed in a different costume, to highlight the fact that the creations of the house speak to all generations.
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The two men of the Law clan constitute, each on its side, the reflection of their time.On the one hand, the father, 49, for whom it all started in 1992 with the film shopping, in which he obtained the main role: his partner, actress Sadie Frost, will become the mother of her children, Fleerty, born in1996, Rudy, born in 1992 and Iris, in 2000.Married in 1997, the couple separated in 2003.The British actor's career explodes in films as welcome to Gattaca (1997) the talented MR.Ripley (1999), or later in series like The Young Pope (2016), on the set of which Jude Law declares that she had developed a special affection for the city of Rome, the city where the Brioni house was born.
And on the other hand, the son, Flatty, who begins at the age of 14 in the film Repo Men alongside his father, and which is found in 2021 in Twist directed by Martin Owen.He is currently shooting Masters of the Air, an Apple Studio projector.Time jobs so busy for the two men, who find themselves for a moment in front of the apparatus of Craig McDean the Italian house.