• 29/05/2022
• By binternet
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Five good reasons to dress in a man's home<

A man's shirt, pliers pants, a pair of derbys, these male standards have long passed in the wardrobe of these ladies. Colette, Coco Chanel, Katharine Hepburn, Jane Birkin showed the way of this androgynous elegance today entered the customs. Friend, the label of Alexandre Mattiussi, is a perfect illustration. In ten years, the claw for gentlemen has become the secret of the French at the quicks of a tomboy. So many faithful clients who have long demanded a shop. "When, last September, we opened a place dedicated to" the man for the woman ", our female line, we expected to see trendy girls land, confirms Jonathan, the store manager. Finally, more mature women looking for a chic without frou-frou also pushed the door. The coats found themselves breaking in stock in a few months and we had to constitute waiting lists on certain models of sweaters. »»

However, by entering this shop on rue de Grenelle (Paris VIIE), Camille, associate director in an investment fund, doubt: "I have the impression that dressing in humans is aimed above all for the big girls all thin. Not for me ! A woman with shapes that would display this style would be likely to look like a clown. In addition, I'm afraid of not having my eye to select the right pieces at the right size, I fear the seller's gaze or, worse, that my husband does not understand my outfit! Of course, you have to avoid a few pitfalls -a too wide garment, a jacket when you have a little chest, a total look. But once the paces have been taken, many converts. Thus, after putting well felt pieces and listening to the precious advice of Jonathan, the thirty -something classic and rather feminine seems ready to integrate in her locker room some more virile clothes. Review of what makes all the difference.

Quality First

In male mode, the devil nestles in detail ... and the materials. It’s a fact: men use their outfits much faster than women. No doubt because they wear them more often throughout the year. The brands therefore take a particular care to the choice of fabrics, robust and comfortable. "There are very little suicide bomber among these gentlemen," explains designer Alexandre Mattiussi. If they feel uncomfortable, if it scratches or if it stings, you can be sure that the garment will return to the door. For them, touch, the good going are primordial criteria. "Result, they are offered functional parts," without effect or magic round ", durable and, in fact, with good value for money. "We may say but lightness and fluidity, recurring characteristics of the female dressing room, often involve zero solidity," says Marie Marot, creator of the shirt brand of the same name. During the last friend parade, in January, the Frenchman reproduced the decor of a mixed sewing salon, "a fitting room so that the public can appreciate the fall in the fabric, not miss any details of the silhouettes". And inspire confidence in men ... like women.

The whole fashion show Fall-Winter 2019-2020

Timeless fashion

On the side of the strong sex, trends do not change every three months, nor every two weeks in the brands of Fast Fashion. Alexandre Mattiussi talks about his collections "as an accumulation of collector clothes", his label "like a book and his succession of chapters". Each season, today's gentlemen have an appointment in their favorite shops as their ancestors were formerly going to their tailors or their boots. "The consistency of male fashion attracts me a lot," explains Marie Marot. His speech goes straight to the point. In women, it changes all the time. Faced with the profusion of it-bags and other essentials, certain customers remain disillusioned. "As a consumer, alongside all these proposals that sometimes have nothing to do with one season on the other, I often tell myself that my style does not look like all these new features! "Said the Frenchwoman before continuing:" I also very much envy the simplicity of the men's locker room. With nothing, they can dress. You just have to see the size of their luggage when they go on weekends! "Simple, effective," a minimum of time for a maximum effect ": what if you dress in humans was the best way to protect yourself against faults of taste?

Make a difference

"With the globalization of fashion, its powerful resonance boxes that are social networks, many women around me turn to the male collections to stand out," analyzes Alexandre Mattiussi.They tell me that they feel different when they wear my clothes.I had lunch recently with Mademoiselle Agnès, who told me that when approaching Fashion Week, she no longer really wanted to wear the latest fashionable room.Rather, she was looking for the parades, elegant and comfortable pants, a pretty jacket, an impeccable sweater.Basics that she finds more and more often in the man department.Very far from the woman Balenciaga, stereotype of the Fashion Victim scratched from foot in CAP, which the presenter embodied for Canal+.

The store experience

Traditionally, sellers of stores for gentlemen are very attentive to their customers.The latter question them on products much more than women, forcing them to be better trained.Instead of using the act of purchase, they take the time to advise everyone, according to their morphology, their style, their personality, etc.The contrast in relation to female fashion stores is striking.Because a satisfied man is a consumer who will come back or who will buy several copies of the same model.At AMI, the sales forces go up customer comments to improve the following collections.The store on rue de Grenelle is no exception.

Maintaining and a femininity pegged to the body

Who is there sexier than a tuxedo woman? Remember the black and white cliché of this smoking Parisian in an alley in a dark suit scratched Yves Saint Laurent, immortalized by Helmut Newton in 1975 and published in the French edition of Vogue: some grams of rigor, a crazy class and a indisputable sex appeal. In the 1980s, Giorgio Armani, then at the turn of the 2000s, Hedi Slimane cut sumptuous complete for these ladies. "When the Frenchman drew for Dior Homme, some costumes were available in small sizes," recalls Marie Marot. It evokes their cuts to the millimeter, "near the body without being too much. They were perfect for me who am a little big ”. Charlotte Rampling, Jane Birkin and Nicole Kidman were also fans. Any woman is undeniably sensual in a complete evening, a white shirt with rolled sleeves, a cashmere V -neck slipped into jeans. The male dressing room, subject to certain conventions, has more outfits and lines with the line. Parties that allow women in men's clothes to show a little more skin without ever falling into vulgarity.

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