Emmanuel Macron will now dress 100% French.According to the exclusive information of Closer, the President of the Republic, who used to get his costumes at Jonas et Cie, a shop located in the 2nd arrondissement of Paris, decided to change the tailor.According to our colleagues, the Head of State opted for Smuggler, the latest male ready-to-wear brand to manufacture its costumes in France, in Limoges more precisely."It was Brigitte Macron's office who called.Then, that of the president took over, ”explains Gilles Attaf, the boss of the brand.
But the choice of a French manufacturing has a price.While a Jonas et Cie costume costs between 340 and 380 euros, including retouching, a Smuggler is worth on average 800 to 1,500 euros.A high cost certainly, but which remains much lower than the clothing budget of other politicians.With a turnover estimated at more than 10 million euros, the SMUGGLER brand has nine shops located in the Paris region, in Limoges, Lyon and Luxembourg.
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On the marketing side, the tailor was also able to count on Arnaud Montebourg who, after posing as a sailor for Armor-Lux, played the models for Smuggler in 2015.Inveterate defender of "Made in France", the former minister, who converted into the production and exploitation of honey, had then participated in a photo shoot in the famous Harcourt studio.
Photo credits: Giancarlo Gorassini/Bestimage