Balmain x Barbie: a haute couture doll<

Mattel Inc., the parent company of the Barbie brand, announced in a statement on Thursday the launch of a ready-to-wear collection in collaboration with the French luxury house Balmain.

This collection signed Balmain X Barbie is accompanied by a miniature version suitable for dolls.The project also marks the first steps of Barbie in the world of digital art with the creation of three NFT (non-Fungible Tokens): the avatars of Barbie and Ken carrying the collection of Olivier Rousteing, artistic director of Balmain.

The ready-to-wear and accessories line Barbie X Balmain resumes successful aesthetics by Olivier Rousteing in the last decade.From the Barbie logo marked by a 90’s accent, including the emblematic packaging of Barbie, the collection of around fifty pieces combines the characteristics of the toy with those of the Parisian label.

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The collection will be sold at auction via the Digital Mintnft platform."Together, Barbie and Balmain open a new chapter in the inheritance of the toy and fashion industries," said Richard Dickson, president and operating director of Mattel, in a press release.“As a fashion house engaged in innovation in a surprising and joyful way, Balmain, under the creative direction of Olivier Rousteing, is the ideal partner to translate the proper iconography to Barbie into a modern iteration of digital artand physical fashion.»»