Asos Reviews<

Founded in 2000, the Asos brand has established itself as the essential store for online purchases of ready-to-wear and accessories. But not only. In recent years, the site has tended to form an increasingly developed community and multiplies the services guaranteeing time savings and easier support for the consumer. Here, So-Trendy magazine offers you a complete and objective review of the brand, analyzing the products, prices, and the store in general, in order to offer you a quality opinion that can guide you in your choice to spend order – or not – from the much acclaimed English giant.

Products

Asos, before representing a brand, is a ready-to-wear distributor. Thus, if a very wide selection of pieces stamped “Asos” are available, the colossal Englishman also sells products from more than a hundred foreign and French designers. The diversity is therefore considerable, which almost automatically ensures that each consumer will find what they are looking for. All styles, from the regressive lolita to the grunge teenager via the businesswoman or the fashionista, are represented there, sometimes even finding their paroxysm in lines specially imagined for the occasion: Festivalière, Tribale... Similarly , Asos has the specificity of offering exclusive Petite, Maternity and Curve (larger sizes) lines, specially cut for women who sometimes have trouble finding suitable clothing in lambda shops. A big advantage for Asos, which attracts and retains an even wider clientele.

Low-end, mid-range, sometimes even high-end depending on the brand, the quality is there. The finishes are always meticulous, the materials specified, thus canceling the risk of unpleasant surprises, and the sizes indicated respected - it is however advisable to be more attentive when ordering shoes, the English sizes sometimes only corresponding to a half - size close to the French equivalent indicated. However, a disadvantage stemming from the popularity of the site, stocks are sometimes quickly exhausted and extremely slowly – if ever – renewed.

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The prices

Deriving from the previous section, the prices are also extremely varied, depending on the designer selected. However, Asos design – and tailoring – items are offered at reasonable prices, modeled on their quality. For example, it is common to find skirts and tank tops for less than €20, although the amount can quickly rise for more elaborate pieces. In addition, Asos is an example of promotions. Extremely frequent, promo codes proliferate several times a month. Last example to date, 10€ are offered on the first order after subscription to the newsletter and -30% are applied to a selection of summer items. Excluding sales, Asos offers many very advantageous discounts throughout the year.

The online store

Asos has – by choice – an online store only. As a giant of internet sales and claiming it, having adopted the slogan “Discover fashion online”, Asos has therefore put all the chances on its side so that the advantages provided by the e-shop make it possible to forget the absence store physics. Indeed, impossibility to try the clothes before buying? Asos guarantees free delivery and returns in all circumstances, regardless of the amount of the purchase, throughout the year. A period of one month is also provided between order and possible return of the article, a period therefore broad, conducive to reflection. In addition, the delivery is extremely fast and is generally evaluated in five working days, a record among current e-shops. Finally, still with regard to returns, Asos does not use a carrier, which therefore avoids the inconvenience for the consumer of having to set an appointment and leave so that the company picks up the package. All he has to do is go to a relay point – very many of them are affiliated and much safer than returning by post because it guarantees proof – and give the package to the merchant free of charge. Likewise for delivery, parcels are generally delivered directly to your mailbox, so there is no need to go and claim them at the post office.

Beyond this material aspect, the site interface is very clear and easy to use. The types of pieces are very well classified, the criteria are detailed search filters, and the site presents daily the choice of the day of its stylists, generally holding in 10 essential products. In the same way, Asos offers in a space entitled “Mode update” various headings relating to a fashionable style, from the festival trend to the spring-summer it pieces, thus allowing the consumer, beyond a simple ready-to-wear market, to garner fashion inspiration. A very pleasant additional service.

Also note that Asos has opened since 2010 an “outlet” space, distributing unsold items at bargain prices from previous seasons, and a “marketplace” space, where individuals or merchants can resell vintage pieces. Also promoting the activity of bloggers, the company has launched its own magazine and offers an exhibition area for everyone's looks, called “Fashion Finder”. Thus, on the strength of its internet specificity, the company is always taking on more challenges and integrating various services into a simple e-shop, all relating to fashion and its propagation. In reality, Asos tends almost to form a community.

General opinion on Asos

Asos is undoubtedly the current e-shop with the most advantages. No delivery and return costs, promotions throughout the year, quality additional services, infinite diversity of products offered and rather rare disappointments – in any case not very disturbing since the refund will be total –, Asos is probably the e-commerce model many brands should emulate. In conclusion, So Trendy strongly encourages you to place an order on the English giant – and to leave us your opinion afterwards. Find an Asos promotion code here to buy this merchant for less.