ASR NETTOYAGE: The Haute couture of industrial cleaning.<

Why did you choose to adopt a hybrid positioning by developing a franchise network?

I have worked in the cleaning world since my childhood, so it was only natural that in 2007, I created ASR Cleaning with a first agency in Toulouse. With its franchise network, ASR meets the needs of companies and institutions in metropolitan France and overseas territories. Thanks to the quality of the services provided by our company, we have been able to expand our network thanks to numerous recommendations and the relationships developed with our customers.

By developing ASR Cleaning, our objective was to create long-term business relationships and promote proximity, while offering quality services. The franchise development model makes it possible to preserve the initial and fundamental values ​​that I wanted to transmit. The network now has more than 25 agencies and more than 800 employees throughout the territory.

With network development, we realize that the cleaning market is divided between groups and local SMEs. At ASR Cleaning, we combine the strengths of our competitors. Indeed, we are able to provide services to our national customers while having a close relationship thanks to our network. Generally, large groups have independent agencies, which can be a hindrance in the organization of large-scale services over several departments.

Thanks to this organization, we have favored the development of partnership relations, and not simply the provision of services. We are above all in the accompaniment. We intervene upstream of consultations and calls for tenders, and we do tailor-made. This is why we speak of the “haute couture” of cleaning.

What values ​​guide the ASR network?

Respect for our field teams and their loyalty have always been part of our DNA. This is a point on which we are vigilant at ASR in the same way as quality, responsiveness and proximity which have been the essential values ​​since the creation of the network.

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It is with this ambition that we have created our purchasing center and our private label which allows us to supply the entire network with products made in France. Products under the ASR brand guarantee our customers optimum quality whatever their sector of activity.

What are the latest innovations developed at ASR Cleaning?

We have chosen, unlike many of our competitors, to gain visibility through the development of communication strategies. With ASR Cleaning, we are revolutionizing the world of cleaning today by investing in communication and marketing, in particular through our presence on social networks.

What has been the impact of the health crisis on your business?

The health crisis has had an impact on many companies, and ASR Cleaning is no exception, but despite the temporary closure of some of our customers, we have been able to respond to the new issues that have arisen for basic necessities. (GSS / Medical / Construction)

Our customers having new needs, we have been able to adapt by developing new essential services for their activities.

We have therefore offered our partners a preventive disinfection service, but also curative decontamination solutions to ensure the sustainability of their essential activities during the health crisis.

How does ASR stand out?

We stand out by favoring exchanges and listening with our customers in order to adapt to the specificities of their environment.

A contact is dedicated to them by geographical sector to promote personalized support and meet all their cleaning needs.

This proximity and the quality of our exchanges have enabled us to gain the trust of clients and institutions locally and nationally.