Ariège.Skieuse Perrine Laffont becomes the face of a haute couture brand<

La championne Perrine Laffont s’écarte légèrement des pistes pour s’associer à la maison de haute couture française Balmain. La skieuse acrobatique née à Lavelanet (Ariège) est désormais l’égérie de la marque.

Perrine Laffont was already the face of several brands.But of sport.Like Rossignol, the ski manufacturer.She has therefore just established a more original partnership with Balmain, who dressed Marlène Dietrich, Brigitte Bardot, Sophia Loren or Audrey Hepburn.

An association which remains very sporty since it thus participates in the launch of a new collection of Balmain with ... Rossignol.

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— Prosper Companies Fri Jan 08 14:50:29 +0000 2016

The labyrinth on the combi and on skis

"Pierre Balmain grew up in a small village perched in the heart of the French Alps.To pay tribute to the distinctive alpine roots of the house, Olivier Rousteing (Editor's note: the artistic director) has teamed up with Rossignol, the French brand at the forefront of innovation in the world of skiing since 1907 ″, says the houseBalmain.

"The Balmain X Rossignol limited edition collection reflects devotion to the heritage shared by the two brands.It has varied declensions of the emblematic Labyrinth print of Balmain, an incomparable graphic motif unveiled 50 years ago.The artistic director of the house has modernized and reintroduces this pattern for the new Balmain generation, ”adds the brand.

Dressed in the labyrinth, Perrine Laffont said he was "honored".

Soon the start of the season

Olympic bump champion in 2018 in South Korea, triple world champion in the discipline and holding four crystal globes, Perrine Laffont, at only 22 years old, has become one of the stars of freestyle and even the world of snow.

The one who was born in Lavelanet and started in the Monts d'Olmes station will start her ski world cup season in Ruka (Finland), the weekend of December 4-5, 2021.

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